Why Hello There

I am a dynamic, enthusiastic and collaborative IT strategist with 30 years experience in global fashion brands.

As “The Right Brain of IT,” I make decisions that change the face of IT with improved business connectivity through digital innovation that differentiates brands driving momentum and growth.

Projects I'm Proud Of

JAEGER

MatchesFashion.com

Product Innovation

Runway Made To Order

Events

Art of the Trench

Events

  • PI BERLIN 2017
    October 26-27, Berlin

    Join me in Berlin as we unveil disruptive fashion technologies!

    THE INTERNET OF THINGS--WHAT'S IN IT FOR RETAIL
    November 8, London

    Join me and Hitachi as we explore the impact of IOT on modern retail.

    EDITIONS REAL TIME CHRISTMAS DATA
    November 30, London

    Join me as I look at real time Christmas selling season data, and ask, “Can we really react to this in a meaningful way?”

PRESS

  • RETAIL IS BROKEN
    The Digital Tsunami is here!

    Retailers know digital is important but most don’t understand how to best utilise it. Digital eco systems are not to be feared but instead embraced.

    IACDE WORLD SUMMIT 2017
    DISRUPTIVE FASHION TECH

    Brief reflections on the global Milan Summit

    PRODUCT INNOVATION APPAREL
    Mobile Connectivity

    Mobile connectivity is changing today’s business model.

    PRODUCT INNOVATION APPAREL
    3D Tech in Fashion

    Everything is a lot more instant –I think the word we need to use is accelerate.

    ATHENUM WEBINAR
    New Tech Sector Opportunities

    Millennials are social and speak digital. Brands need to be digital in order to survive.

    AATCC REVIEW
    Innovations in 3D

    There’s nothing like a 3D “mini me” to make you realise, “Yes, my butt looks big!”

    ESSENTIAL RETAIL
    RBTE 2017: VR and AR

    Virtual reality and augmented reality must have meaning and purpose.

    AATCC NEWS
    THE SIMULATION REVOLUTION

    The next industrial revolution—a world of realistic virtual simulated product.

    PRODUCT INNOVATION APPAREL
    Design by Committee

    Do we foster collaboration with the tools we give our employees?

    AATCC REVIEW
    Hacking the Senses with Wearables

    The IOT, mobile, and big data create new collaborations.

    AATCC NEWS
    Let's Get Physical Digital!

    Consumer behaviour has changed from a linear relationship to a multi-touch one.

    AATCC NEWS
    All About Me: Customer Centric Retail

    Brands must reach out to consumers in personal meaningful ways.

    AATCC NEWS
    Mobile Me

    What happens when the selfie generation comes to work?

    AATCC NEWS
    Digital First: Baby, I Was Born This Way

    Do brands that were born digital have it easier than those that weren’t?

    IBM COMMERCE
    Data-Driven Retail

    Meeting customer expectations through cloud, social, mobile and analytics.

    SOURCING JOURNAL
    Be More Transparent With Employees

    Anything is possible when employees feel empowered.

    ESSENTIAL RETAIL
    Decisions Made Off The Cuff

    How will you communicate with your consumers and your workforce who wear their technology rather than carry it?

    PRODUCT INNOVATION APPAREL
    Change Is Inevitable

    Our workforce expects technology at work to be as advanced as that at home.

    HONEY BUZZ
    The Potential of Connected Living

    Location technology is the new frontier.

    IBM COMMERCE
    Smarter Commerce Influencer Roundtable

    Technology has to have a meaningful impact on your consumer and be brand appropriate.

My Story

VP IT Strategy & Relationships

2007 – 2014

Design Technologies Consultant

2005 – 2007

Director Design Technologies

1996 – 2005

Senior Computer Aided Designer

1991 – 1996

Special Adviser

2013 – present

Trustee

2013 – present

Get A Mobile Life

Since 2010 I have worked almost exclusively on my iPhone. I am now taking my mobile life to a place beyond calls, emails, texts, photos, videos, and social media. I hope my anecdotes inspire you to love life through the use of your mobile device!

  • Creative Futures: The Convergence of Technology

    September 19, 2017Read More
  • Future Retail Strategy Conference: Data is Your Friend

    September 8, 2017Read More
  • Apps For Good 2017 Awards

    June 21, 2017Read More
See all posts
 

Let's Get Started

  • 1.
    Meet

    If you’ve gotten this far and you like what you’ve seen, then we should meet. Technology will never replace human interaction; it only facilitates it! Let’s discuss how I can get you to think creatively about technology and your brand.

    2.
    Dream

    After our initial meeting, let’s plan a session or two where we can dream together. Let’s explore where you are, where you want to go, and how to get there digitally.

    3.
    Do

    You gotta have a plan! You may change that plan, but you gotta have a plan. Where will your journey begin and how will it evolve? It’s always fun to get something done!

Contact get in touch.

  • +447834584785
    Give me a jingle
  • craig@crawfordit.cc
    Start a conversation
  • London / New York

Communicate say hello.

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